Influencer Marketing Platform Market Size Expected to Reach $91.97 Billion By 2030

The global influencer marketing platform market size is expected to reach USD 91.97 billion by 2030 according to a new study by Polaris Market Research. The report “Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application (Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management); By Organization Size; By End-Use; By Region; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.

“According to the research report published by Polaris Market Research, The global influencer marketing platform market was valued at USD 9.01 billion in 2021 and is expected to grow at a CAGR of 30.7% during the forecast period.

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Influencer marketing has exploded in popularity as audiences have migrated away from television, social media, and other over-the-top (OTT) platforms. Consequently, businesses compete to engage with genuine and successful creators to promote their products and increase sales. The market demand for micro and macro-creator has risen in response to the growing contest. Nevertheless, as the competition heats up, discovering genuine creators with a large following has become the most challenging task for companies and organizations.

Top Market Players

  • Brandwatch
  • AspireIQ
  • CreatorIQ
  • Grapevine Logic Inc.
  • ExpertVoice Inc.
  • Hypetap Pty Ltd.
  • Upfluence Inc.
  • Speakr Inc.
  • Impact Tech Inc.
  • HYPR Corporation
  • InfluencerDB
  • IZEA Worldwide Inc.

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Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.

Growth Drivers

Few notable factors such as collaborations, partnerships, advertising stage launches, investment, expansion of technology-based platforms, and development of these stages, among others by major players. For instance, in August 2021, LTK, the world’s largest creator-powered digital advertising stage, has expanded its offerings to allow businesses to design, manage, and scale influencer marketing strategies in real-time across all publishing platforms and the LTK purchasing the app. Through the LTK stage, enterprise brands have spent more than USD 1 billion on creators.

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Polaris Market Research has segmented the influencer marketing platform market report based on application, organization size, end-use, and region:


Influencer Marketing Platform, Application Outlook (Revenue – USD Billion, 2018 – 2030)

  • Campaign Management
  • Search & Discovery
  • Analytics & Reporting
  • Influencer Management

Influencer Marketing Platform, Organization Size Outlook (Revenue – USD Billion, 2018 – 2030)

  • Large Enterprises
  • SMEs

Influencer Marketing Platform, End-Use Outlook (Revenue – USD Billion, 2018 – 2030)

  • Food & Entertainment
  • Sports & Fitness
  • Travel & Holiday
  • Fashion & Lifestyle
  • Others

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