Online Dating Application Market Size Estimated to Generate Revenue USD 12.65 Billion by 2030: Polaris Market Research

Online Dating Application Market

The global online dating application market size is expected to reach USD 12.65 billion by 2030 according to a new study by Polaris Market Research

The primary factors such as the increasing penetration of the smartphone & internet, as well as the growing population of single people, are accelerating the industry growth around the world. In addition, these online applications are created by using special algorithms to discover people with similar interests, which are also attributed to industry development. Moreover, the rising trend for social media, along with growing acceptance for marriage & dating outside traditional social circles is also acting as a catalyzing factor for the industry growth over the forecasting years.

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The subscription segment accounted largest revenue share, in 2021, and is expected to lead the industry in the forecasting years. The presence of these free online applications present several features for free usage and also charge a subscription fee for premium features. Though, the subscription fees are mainly based upon the apps and their features. The subscription segment is also bifurcated according to age, gender, and type. Thereby, these factors also influence the segment demand globally over the foreseen period.

The rising acceptance of online dating service applications is significantly propelling industry growth across the globe. According to the Global Web Index (GWI), the development of the online dating industry has been stable since 2017. Approximately 39% of single, divorced, and widowed customers mentioned that they started using online dating services applications mainly from the last quarter of 2020. The ratio of males to females for using these online service applications is 43:33. In addition, the proliferation of these applications is highly boosted during the onset of the COVID-19, which further supports the industry development. For instance, according to MorningConsult, 55% of the online dating application users across the United States have adopted these apps at the time of the pandemic.

Market participants such as Tinder, The Meet Group, Inc., The League, Plentyoffish, eHarmony, Inc., Pty Ltd., OkCupid, Grindr LLC, Zoosk, Inc., Spark Networks, Inc., Bumble, Coffee Meets Bagel, and Badoo are some of the key players operating in the global market.

Various market players are launching new products in the global market for strengthening their market position. For instance, in June 2021, Tinder introduced some novel features to boost its consumer experience. The collection of these features comprises an overture video inside Tinder profiles, along with the new explore segment that facilitates users to navigate by content type, activity, and interest. 

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Polaris Market Research has segmented the online dating application market report on the basis of revenue generation and region:

Online Dating Application Market, Revenue Generation Outlook (Revenue, USD Billion, 2018 – 2030)

  • Subscription
    • Age
      • 18-25 years
      • 26-34 years
      • 35-50 years
      • Above 50 years
    • Gender
      • Male
      • Female
    • Type
      • Annually
      • Quarterly
      • Monthly
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