Perfumes and Deodorants Market 2022 Expected To Witness A Sustainable Growth Over 2030

The report “Perfumes and Deodorants Market Share, Size, Trends, Industry Analysis Report, By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Pharmacies, E-commerce, Others); By Type, By Region; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth. The market growth is witnessed by certain factors such as increasing penetration of the cruelty-free smells coupled with the growing adoption of perfumes & deodorants for personal care daily routines may fuel the demand in the industry. Celebrities or influencers can directly catch an individual’s attention and shows a positive impact on a product sale.

According to the research report published by Polaris Market Research, The global perfumes and deodorants market size is expected to reach USD 69.31 billion by 2028 according to a new study by Polaris Market Research

In addition, the continual change in the market trend leads to the development of unique, exciting, and new scents, which, in turn, fuels the perfumes and deodorants market growth. Furthermore, the growing population across the globe and the rising penetration of perfumes & deodorants for maintaining personal hygiene may further contribute to the development of the industry in the foreseen future.

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The widespread of COVID-19 shows a massive impact on the personal care products industry in various aspects. The perfumes & deodorants industry is slowing down due to the lack of availability of raw materials along with government restrictions such as lockdown in various regions and social distancing. However, the perfumes & deodorants market is growing at a considerable rate because it is considered an essential personal care product mainly among millennials and Gen Z. Gradual reopening of lockdown and business industries may fuel the demand of the perfumes and deodorants market.

Top Market Players

  • Beiersdorf
  • Burberry Group plc
  • Calvin Klein
  • Christian Dior S.A.
  • Estee Lauder Companies Inc.
  • Firmenich S.A.
  • Giorgio Armani S.p.A
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • ITC Limited
  • J.K. HELENE CURTIS LTD
  • L’Oreal Group
  • LVMH
  • Marico Limited
  • McNroe Consumer Products Private Limited
  • Nivea India Private Limited
  • Revlon Inc.
  • VINI International
  • Wipro Consumer Care & Lighting

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Growth Drivers

The perfumes & deodorants industry has perceived a significant development from the past years due to the growing expenditures on various platforms’ promotion and advertisement activities. Leading players are capitalizing on numerous promotional activities for stimulating consumer’s decisions on purchasing. Moreover, product promotion by several celebrities’ endorsements as well as social media may encourage the adoption of the perfume and deodorants, which is opted by the vendors by implementing the advertising policies.

Polaris Market Research has segmented the perfumes and deodorants market report on the basis of type, distribution channel, and region.

Perfumes & Deodorants, Type Outlook (Revenue, USD Billion, 2016 – 2028)

  • Perfumes
  • Deodorants

Perfumes & Deodorants, Distribution Channel Outlook (Revenue, USD Billion, 2016 – 2028)

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Pharmacies
  • E-commerce
  • Others

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