Rainwear Market Size Projected to Reach USD 6.50 Billion, Projecting 5.4% CAGR by 2032: Polaris Market Research

The global Rainwear market size is expected to reach USD 6.50 billion by 2032, according to a new study by Polaris Market Research. The report “Rainwear Market Share, Size, Trends, Industry Analysis Report, By Product Type (Jacket, Suits, Pants, and Others); By Material; By End-User; By Distribution Channel; By Region; Segment Forecast, 2023 – 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The various businesses of rainwear are anticipated to deliver products that are superior to those of their competitors, it is anticipated that the focus on R&D will expand during the projection period. Manufacturers of rainwear are concentrating on properly positioning their brands to increase sales. For instance, in September 2021, the Introduction of Sustainable Rainwear Capsule was announced by Maison Atia. By incorporating plant-based, recycled, and deadstock fabrics into their material mix, Maison Atia is striving to be more environmentally friendly. Therefore, the rising demand for capsules raincoat with advanced features as well as the manufacturers’ efforts for it is the major factor driving the growth of the market over the forecast period.

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Moreover, the demand for rainwear items has increased as recreational activity participation has increased. Leisure pursuits including camping, hiking, riding, and mountaineering are typically done in areas where unpredictable climate change or severe rainfall is a possibility. According to the Condor limited, the most recent statistics from 2018, 1.4 million households tented for the first time, reflecting the considerable growth in the popularity of the activity. 40.5 million Americans, or 13.7% of the population over the age of six, went camping in 2016. The number of campers and their demographics were both high in 2016. The people who take part in these activities frequently use rainwear goods.

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Additionally, the 2021 Outdoor Participation Trends study states that the highest participation rate ever was achieved in 2020, when 53% of Americans aged 6 and older participated in outdoor recreation at most once. America’s outdoor exercise rate in 2020 was 160.7 million people, aged 6 and above. Outdoor recreational activity increased by 7.1 million in the United States in 2020 compared to 2019. According to the ISPO research on outdoor consumers in 2021, almost 81% of Europeans engaged in outdoor activity in 2020.

In addition, according to the ISPO survey, bike tours in Europe in 2020 were second to hiking and running among the most popular outdoor recreation, with 39% and 33% of all respondents, respectively.  6 out of 10 teens rode bicycles in 2020, that would mean that 60 percent of them rode bicycles. As a result, this has caused the market to expand.

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Rainwear Market Report Highlights

  • Suit segment is anticipated to grow prominently over the forecast period owing to the rising demand for rain gear among bicyclists, working professionals, and other groups.
  • Women end user segment accounted for largest revenue share. One of the key drivers driving the market’s expansion is the rising demand for rain suits amongst women working professionals.
  • Offline sector is expected to hold a significant market share over the forecast period due to the discounts available at the stores as well as the customers can see the various varieties lively over the stores.
  • North America is expected to grow at a high CAGR over the projected period due to the growth of the sector of textiles is a significant contributor to economic growth in the US.
  • The global players include Arc’teryx, Black Diamond Equipment, NZ Seasonal Wear, Patagonia, Inc., Prince Rainwear, Stutterheim, & Wildcraft India.
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Key Features and Drivers:

Weather Protection: The primary function of rainwear is to provide protection against rain, keeping the wearer dry and comfortable during inclement weather conditions. Rainwear is typically made from waterproof or water-resistant materials to prevent water penetration.

Durability and Longevity: Rainwear is designed to withstand frequent exposure to moisture and harsh weather conditions, making durability a key consideration for consumers. High-quality rainwear is constructed from durable materials and reinforced seams to ensure longevity and reliability.

Fashion and Style: While functionality is paramount, rainwear also incorporates fashion and style elements to appeal to consumers’ aesthetic preferences. Manufacturers offer a wide variety of designs, colors, and styles to cater to diverse tastes and fashion trends.

Applications:

Everyday Wear: Rainwear for everyday use includes raincoats, jackets, and umbrellas designed for casual and urban settings. These garments offer basic weather protection while allowing wearers to maintain a stylish and fashionable appearance.

Outdoor and Adventure: Rainwear designed for outdoor and adventure activities prioritizes performance and functionality. This includes waterproof jackets, pants, and footwear engineered to withstand heavy rain, wind, and rugged terrain encountered during hiking, camping, and mountaineering.

Professional and Industrial: Certain industries, such as construction, agriculture, and maritime, require specialized rainwear to protect workers from exposure to moisture and hazardous weather conditions. Industrial rainwear often features high-visibility colors, reflective accents, and additional safety features for enhanced visibility and protection.

Polaris Market Research has segmented the Rainwear market report based on product type, material, end-user, distribution channel, and region:

Rainwear, Product Type Outlook (Revenue – USD Billion, 2019 – 2032)

  • Jacket
  • Suits
  • Pants
  • Others
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Rainwear, Material Outlook (Revenue – USD Billion, 2019 – 2032)

  • Polyester Fabric
  • Nylon
  • Vinyl
  • Others

Rainwear, End-User Outlook (Revenue – USD Billion, 2019 – 2032)

  • Men
  • Women
  • Kids

Rainwear, Distribution Channel Outlook (Revenue – USD Billion, 2019 – 2032)

  • Online
  • Offline

Rainwear, Regional Outlook (Revenue – USD Million, 2019 – 2032)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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