Women’s Health App Market Size is expected to reach USD 9.42 billion by 2028

The global women’s health app market size is expected to reach USD 9.42 billion by 2028 according to a new study by Polaris Market Research.

Factors promoting the market growth include the rising demand and usage of women’s software with the ever-increasing prevalence of target diseases among the female population. In addition, the surging adoption of wearable devices for tracking fitness, coupled with the rapid rise in the integration of new technologies such as artificial intelligence, along with the constant developments of digital solutions for women well-being and well-being by public and private companies, are the few integral factors accelerating the industry growth during the forecasting years.

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For instance, as per the mobihealth news, the study was released in Obstetrics & Gynecology in 2015, in which analysis of 94 menstrual cycle software data was analyzed; among those nearly, 20% of the software helped women to track their menstrual cycle. Some 23% of software enabled users to customize to track their irregular cycles.

Market Participants such as HeraMED, Bonzun, Clue (Biowink GmbH), Elvie, Gennev, Withings, Apple, Glow, Inc., Google, HealthLynked Corp, Pregnascan, NURX Inc., LactApp, Miracare, Natural Cycles USA Corp, Bayer AG, Ovia Health, and EHE Health are some of the key players operating in the global industry.

Several key players are often backing to opt for distinct marketing strategies, mainly fundings related to women’s well-being software, to expand their business operations. In July 2021, Vira Health raised the funding of USD 2.1 Billion from MMC Ventures and LocalGlobe. The funding will strengthen the company portfolio related to menopause solutions as it offers a personalized menopause platform that delivers long-term support for women’s care.

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Similarly, in August 2021, Palta, a London-based startup, secured a Series B funding valued at around USD 100 Billion. The funding expands the company’s product portfolio, including Flo, Simple, and Zing Coach (AI-based fitness coach).

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Polaris Market Research has segmented the women’s health app market report on the basis of type, service, application, and region:


Women’s Health App, Type Outlook (Revenue, USD Billion, 2016 – 2028)

  • Fitness & Nutrition
  • Menstrual Health
  • Pregnancy Tracking & Postpartum Care
  • Menopause
  • Disease Management
  • Others

Women’s Health App, Service Outlook (Revenue, USD Billion, 2016 – 2028)

  • Wellness & Fitness
  • Remote Monitoring
  • Diagnosis & Consultation
  • Others

Women’s Health App, Application Outlook (Revenue, USD Billion, 2016 – 2028)

  • Smartphones
  • Tablets
  • Others

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