Yogurt Drink Market Size & Share Will Reach $85.28 Billion By 2030: Polaris Market Research

Yogurt Drink Market


According to the research report, the global yogurt drink market was valued at USD 49.33 billion in 2021 and is expected to reach USD 85.28 billion by 2030, to grow at a CAGR of 6.4% during the forecast period. Yogurt drink is a beverage that is a mixture of yogurt, milk, honey, and fruit blended into a delicious and refreshing chilled drink. It has the consistency of kefir but less tang and does not involve fermentation.

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The market’s growth can be credited to growing consumer consciousness in the context of lifestyle disorders and the shift of restaurants towards healthy and probiotic-rich products. The product is ample in nutrients that assist boost health and lessen the risk of diseases such as obesity.

Yogurt Drink Market: Growth Drivers

Stay-at-home orders have pushed the market growth

The onset of the pandemic caused hoarding of groceries, most notably in categories such as dairy products and snacks, which created a shortage in market supply. Additionally, stay-at-home orders directed by the pandemic have quickened yogurt’s return to relevance as consumers favor familiar, affordable, and healthy products.

The companies partner with dairy farms to ascertain a systematic supply of raw materials to produce yogurt drinks. For instance, in January 2021, Oikos Pro, a sub-brand of Danone North America, initiated high protein, functional yogurt cups, and beverages that serve a new consumption occasion and high protein trend. The rising demand for probiotic foods and healthier snacking food products among health-conscious consumers, including adults and children, will further bolster market growth.

Geographic Overview: Yogurt Drink Market

Asia Pacific region is anticipated to seize the highest revenue share

Asia Pacific market is expected to grow at the fastest pace owing to population growth and increasing inclination of consumers towards probiotic-rich food products. India, China, and Pakistan are the biggest milk-producing nations. Additionally, prominent yogurt drink market players like Yakut and Epigamia are responsible for the growth of the target market in this region.

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Yogurt Drink Market: Report Segmentation

Insight By Product

The conventional drink segment rules the market

Based on the product, the conventional drink segment is ruling the market as it contains nutrients like phosphorous and calcium that enhance the overall bone density of the human body. Also, the drink type is willingly available across all stores, unlike vegan drinks in a limited number of stores.

Key Players

Some of the major players operating in the global yogurt drink market include Arla Foods Amba, Britannia Industries, Chobani, Danone, FAGE International, Fonterra Co-operative., Frieslandcampina, General Mills, Lactalis Group, Meiji Holdings, Muller UK & Ireland, Nestlé, Parmalat., Yakult Honsha, and Yoplait USA.

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Recent Developments

In February 2022, Starbucks launched its inception of Vegan Yogurt Drink in Korea. The name of this drink is ‘Pine Coco Green,’ and it’s plant-based.

Yogurt Drink Market: By Product Outlook

  • Vegan
  • Conventional

Yogurt Drink Market: By Packaging Type Outlook

  • Bottles
  • Tetra Packs
  • Other Packaging Types

Yogurt Drink Market: By Distribution Channel Outlook

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • E-commerce Portals
  • Other

Yogurt Drink Market: By Region Outlook

  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Russia, Spain)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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